Businesses, influencers, bloggers, they’re all trying to get to the top of the almighty Search Engine Result Pages (SERPs). It’s the digital version of the gold rush and everyone’s chasing the SEO dream. But to rank high in those search results is hard and people want an easier way. But is having Chat GPT write those articles for you the right way to do it? Simply put, no. Not only will it not help your SEO but it can actually hurt it. Today we are going to cover why that is the case as well as give you some free ways to make your SEO blogging work a little easier. Enter AI. You’ve probably heard of it. Tools like Chat GPT that promise to lighten your content workload and generate blogs faster than you can say “keyword stuffing”. Now, I’m all for efficiency, but as my grandpappy used to say, “don’t count your chickens before they’re hatched.”
AI content can be tempting, but we have to understand the risks we’re taking with our SEO efforts. Let’s dig a little deeper.
Bland Content = Bad Rankings
AI tools like Chat GPT are intelligent, no doubt about it, but they learn by consuming and processing vast amounts of existing data. That’s where originality hits a roadblock. When you and your competitor both use the same AI tool for blog creation, you may end up with content that’s cut from the same cloth.
Search engines are like gourmet chefs, they appreciate fresh ingredients and unique recipes. When they’re served the same dish over and over, they’re likely to send it back to the kitchen. In the SEO world, that translates to potential penalties and lower rankings for duplicate content. The internet is already saturated with content, so creating original, engaging content that provides genuine value to readers is the lifeblood of successful SEO.
Expertise Authoritativeness and Trustworthiness
Google’s content guidelines boil down to E.A.T
Expertise: meaning you demonstrate deep, specific knowledge. It’s not just about presenting data, but also offering insightful information to your readers.
Authoritativeness: is about being recognized as a top player in your field. Credibility plays a big role here, with backlinks acting as one of the main indicators of your content’s value.
Trustworthiness: is about being accurate and honest. You need to provide correct information and disclose any potential conflicts of interest.
When it comes to AI-generated content like what Chat GPT produces, it’s not always able to hit these marks. While it can generate relevant content, it might not demonstrate expertise, and there’s a chance it could provide inaccurate information, something an authoritative author wouldn’t do.
According to Forbes there are about 1.13 billion websites on the internet in 2023. A new website is built once every 3 seconds! So when it’s time for Google to rank one of those websites do you think they’ll rank one that has very similar content to the millions of others? Or do you think they’ll choose one that stand out from the crowd? It’s not about how much content you churn out, but rather the quality of the content and the value that it brings to your readers.
How AI Can Be Used
Chat GPT can be a beneficial tool when used appropriately. For instance, it can be a solid starting point when you’re brainstorming topics or need a jumpstart to shake off writer’s block. It can provide drafts and outlines for your articles, giving you a structure to enhance with your own expertise and originality. It’s all about using AI to complement your efforts, not replace them. By doing so, you can strike a balance between maintaining SEO-friendly, human touch in your content and taking advantage of the efficiency AI offers.
At the end of the day, focus on creating quality content. It would be better to have 1 quality blog post per week then 1 AI generated one per day. Of course, like always, if you have any questions please don’t hesitate to comment below or message Worldwide Web Designs directly by visiting our support page.